Morning Update: Nissan celebrates role a car plays in family; Nicole Kidman unrecognisable in Jimmy Choo ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mumbrella Asia: Nissan celebrates role a car plays in family life

“TBWA has presented the relationship between a car and a family as a love story in a short film to mark Nissan’s 80th birthday in Japan.

The four minute film, entitled ‘My car forever’, follows the story of a girl who leaves her home in Kyoto to move to Tokyo.”

The Guardian: Rebekah Brooks’s husband told me he wanted to hide porn, says security chief

“The husband of Rebekah Brooks told her security chief that he wanted to hide his pornography collection on the day she was arrested, the Old Bailey has heard.

Mark Hanna, the head of security at News International, told jurors at the phone-hacking trial on Wednesday that Charlie Brooks explicitly told him that he had hidden pornography behind bins in the underground carpark at the couple’s Chelsea Harbour home on July 17 2011.”

Mashable: YouTube’s 10 Most-Shared Ads of March

“You’d think after the Super Bowl, advertisers would take a much-needed breather and wind down their viral video efforts. But that’s not the case. March’s most-shared ad actually bests February’s top offering by a wide margin.

This month’s most-shared YouTube ads hit all the viral bases: Touching, funny, shocking, informative and thought-provoking. The list, compiled by Unruly Media, includes strangers (actors and models, actually) kissing, a touching message for a new mom, a high-octane prank and one German video we really can’t figure out.”

AdWeek: Death by Hiatus: Extended Downtime Is Killing Your Favorite TV Shows

“While extended hiatuses may work for the likes of The Walking Dead and Breaking Bad, broadcast TV series that take lengthy breaks or are erratically scheduled increasingly run the risk of losing their audiences.

Tuesday night provided ample evidence for the Death by Hiatus theory, as two shows returned, after weeks of downtime, to record low ratings.”

The Huffington Post: Nuts Magazine Is Facing Closure – Does This Mean Lad Culture Is Evolving Into Something Else?

Nuts – the magazine that launched a thousand unrealistic fantasies – is facing closure. While it’s a sad day for print media, it’s also a sign of the times. Is it possible “lad” culture is no longer relevant?

‘The lad’ was sold to men as a guy who had a laugh, a guy who could down pints, a guy who just loved boobs (or should I say tits?).

It was good to be a lad. He worshipped his football team, his mates came before his missus and he was all about the pub – the big night out.”

jimmy-choo-nicole-kidman-hed-2014AdWeek: Nicole Kidman Loses Her Pants, and About 30 Years, in Jimmy Choo Ad

“Hiring celebrities to model for fashion ads and then rendering them unrecognizable is all the rage.

Not long ago, we saw a very ambiguous Jennifer Lawrence pose for Dior. Now, Nicole Kidman stuns in her latest campaign for pricey shoe brand Jimmy Choo. But she could easily be mistaken for somebody who is not Nicole Kidman, what with her looking like a platinum blonde teen model rather the perfectly beautiful natural blonde 46-year-old she was last week.”

AdAge: Advertising Age Honors the Best Brand Storytelling at the 2014 Viral Video Awards

“On Tuesday Advertising Age honored the world’s best brand storytelling at the fifth annual Viral Video Awards in New York City.

For the second year in a row, Samsung took the crown as most viral brand, while Los Angeles-based 72andSunny made agency of the year by grabbing the most views over the past year and the most videos on the Viral Video Chart. The most-watched single campaign was Dove’s “Real Beauty Sketches” which finished the year with 138 million views, according to Visible Measures.”

AdWeek: Jesus Joins Che Guevara, Genghis Khan and More in Online Investment Ads

“You wouldn’t think Jesus would be too concerned about his investment portfolio these days, but online trading service Kapitall has tapped Him as a spokesman anyway in a campaign featuring “revolutionary” historic figures.

In a series of spots that went live today, Jesus cracks jokes about crucifixion while Che Guevara cooks frittatas and Genghis Khan showers himself with coins. Backed by a $1 million media spend, the online ads also include Leonardo da Vinci (with nude lounging boy toy) and Cleopatra (with frond-waving boy toy).”


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