Morning Update: Nutella launches branded content series; 2016’s best places to work; the rise of social realism in ads

Ad Week: How Nutella’s First Branded Content Series Will Spread Happiness

Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that’s meant to make consumers happy.

With the series, ‘Spread the Happy’, Nutella is looking to “celebrate real people and real stories,” explained Eric Berger, marketing director for Nutella USA. The release of the series is timed to the holiday season. There are four episodes total with a new one released each week on the brand’s YouTube channel.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.