Morning Update: Patrick Stewart and Aaron Paul star in Twitter doco; 25 campaigns that will win Lions in Cannes; Instagram takes advertising strategy global
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: Patrick Stewart, Aaron Paul Star in Twitter Documentary
“Sir Patrick Stewart, Aaron Paul, Al Roker and some top ad and media execs star in a so-far-uncompleted documentary about Twitter that’s intended for ad industry luminaries gathering in Cannes, France, this year.
The trailer below outlines the overall theme of the doc, which makes a case that Twitter has brought a real-time focus to the media world. “Essentially the message is that the creative process is becoming faster and more open,” says Joel Lunefield, Twitter’s VP of global brand strategy, told Mashable. “The culture has shifted to live.””
The Guardian: Phone-hacking jury told to consider ‘office cat knew’ claim with care
“A former News of the World reporter’s claim that phone hacking was so widespread that even “the office cat knew” about it must be considered “with care” by the jury, the Old Bailey has heard.
Former features writer Dan Evans has pleaded guilty to hacking and the judge reminded the jury that he had tried to cut an immunity deal with the crown prosecution.”
AdWeek: 25 Campaigns That Will Win Lions in Cannes
“It will surely be an epic festival for Volvo Trucks. But who else will go Lion hunting in Cannes this year?
Adweek again partnered with Leo Burnett for this preview of front-runners for next week’s Cannes Lions International Festival of Creativity. “Epic Split” may be the No. 1 seed, but plenty of work showed impressive flexibility and ingenuity over the past 18 months. Below are 25 campaigns from 11 countries that could soon be the talk of the Croisette and beyond.”
AdAge: For Apple, Marketing Is a Whole New Game
“TBWA/Media Arts Lab was presenting fresh work to its signature client when the Apple executive across the table stopped the proceedings and handed over another idea, saying simply, “We like this better.”
The favored ad was created by a rival agency: Apple’s in-house shop.
Recounted by a creative who has worked on the brand recently, it’s a scene that would have been unfathomable before the death of Apple’s creative heart and soul, Steve Jobs, roughly two-and-a-half years ago. But today Apple is thinking differently about its approach to advertising and marketing. Very differently.”
Mashable: Instagram Expands Ads to International Users
“Instagram is taking its advertising strategy global.
The photo-sharing service owned by Facebook announced on Tuesday that it will begin showing in-feed ads to international users “in the coming months,” according to a company spokesperson. Instagram will start with three countries — Canada, the United Kingdom, and Australia — but more countries could be added in the future.”
AdWeek: Fashion Mannequins Fall on Hard Times in Homeless Advocacy Campaign
“Mannequins usually symbolize the consumer ideal of the “good life,” draped in couture and jewelry in department-store window displays. But now they’ve fallen on hard times in a JWT stunt meant to raise money for Amsterdam’s growing homeless population.
Agency staffers rounded up unused mannequins, dressed them in ragged clothes and placed them around the city with cardboard signs asking for money. Each mannequin also had a piggy-bank-style donation slot cut into its head, and donations went to advocacy group BADT.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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