Morning Update: Rolling Stone wants the whole world to think like Steve Jobs
https://www.youtube.com/watch?v=L-TnaIRaHB0
AdWeek: Rolling Stone Wants the Whole World to Think, and Dress, Just Like Steve Jobs
In this amusing 90-second spot for Rolling Stone, men and women of all sorts dress up like Apple’s late co-founder Steve Jobs. They don wire-rim specs, black turtlenecks and blue jeans as they question aspects of their lives, large and small, ranging from health regimens and toupees to technology’s impact on the future.
The patently absurd sight of a geeky Steve army marching down the street is like an image plucked from Bill Gates’ darkest dreams. (Heck, it’s enough to give anyone nightmares!)
Produced in English and Spanish by The Community, the ad targets young adults in Argentina, encouraging them to “Question Everything” and find ways of improving their situations. It closes by showing a 2011 Rolling Stone cover: “The Steve Jobs Nobody Knew.”
Mumbrella Asia: Four APAC contenders on Leo Burnett Cannes prediction reel, agency suggests ‘Ice bucket challenge’ should win grand prix for good
Four entries from Asia Pacific have featured in an annual punt by ad agency Leo Burnett on the entries most likely to won awards at the Cannes Lions.
Out of a list of 20 uploaded to theagency’s Pinterest board, entries from Singapore, China, Australia and Japan have been tipped.
Two of the entries, Ikea Singapore’ ‘Bookbook’ Apple products parody by BBH, and shark detection idea ‘Clever Buoy’ by M&C Saatchi Australia, have already been heavily awarded at other shows.
The New York Times: Gawker’s Moment of Truth
“I’m pretty sure we have a revolution coming,” said Nick Denton, founder and chief executive of Gawker Media. “It’s not 100 percent guaranteed, but the existing corporate structure is looking pretty hollow.”
It was a mild spring evening, and Mr. Denton, who is 48, was standing on the fire escape of his SoHo loft in a long-sleeve T-shirt and jeans, smoking a joint and drinking a glass of red wine with his husband, Derrence Washington; Tommy Craggs, the executive editor of his media empire; and me.
As Mr. Denton eased into his soliloquy — “Look at those Midtown towers: What are those people doing all day?” — Mr. Craggs started cracking up.
Mashable: U.S. companies ignore 80% of Twitter questions from customers, but they answer on Facebook
Brands are tired of responding to dumb questions on Twitter.
A new report from social media analysis firm Socialbakers found that around four out of five of the millions of questions posed to U.S. companies on Twitter go unanswered.
Inquisitive customers are much more likely to get a response on Facebook, where brands act on about 60% of a much smaller pool of queries.
AdWeek: Barbie Just Got a Whole Lot More Diverse With Its 23 New Fashionista Dolls
Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess.
The Barbie Fashionista line features 23 new dolls with eight different skin tones, 14 different facial structures, 22 hairstyles, 23 hair colors and 18 (!!!) eye colors.
Earlier criticism included the lack of natural hair among the black Fashionista dolls, but the@barbie Instagram account shows dolls with various hair textures, to the excitement of Barbie followers. “Time to start embracing black women’s REAL hair textures!” reads a comment on Instagram.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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