Morning Update: Grey global denies ‘award-bait’ ads; Samsung Galaxy’s surfboard; Amazon challenges YouTube; Facebook opens dynamic travel ads
Mumbrella Asia: Grey global creative chief Per Pedersen: We never do work just to win awards
The global creative head at Grey has come to the defence of his agency’s work in Asia, some of which has been called out for taking advantage of serious social issues in developing countries to win awards.
Per Pederson, who chairs Grey’s creative council and leads the network’s global awards agenda, told Mumbrella that the agency never produces work for the sole purpose of winning metal and uses awards as a “testing ground” for ideas.
https://youtu.be/Y8yrfnT-PtI
Creativity Online: Samsung’s Galaxy Surfboard Helps Make Surfing a ‘Social’ Sport
Samsung has been a big patron to surfing, as seen in much-lauded promoting its sponsorship with the World Surf League andASP World Tour, created out of 72andSunny Amsterdam.
Now the brand further deepens its involvement with the sport with the debut of the Samsung Galaxy Surfboard, a prototype of a digital board that allows those who ride it to be more “connected” to those around them, from their coaches to their fans.
Ad Age: Amazon Offers Video Posting Service in Challenge to YouTube
Amazon.com will let people post videos to its website and earn money from advertising, royalties and other sources, putting the company in more-direct competition with Google‘s YouTube.
Amazon already offers movies and television programs over the internet — including its own original productions — to compete with Netflix. The new product will let Amazon give consumers more options about what to watch without an upfront fee because many of those posting videos will be paid based on how their content performs.
Campaign Live: Facebook opens dynamic ads to travel brands
The product, which has also been extended to Instagram today, will allow brands to target people with destinations and hotels that they have expressed an interest in.
Facebook is also launching travel-specific dimensions to the ads which means that advertisers can target people who have expressed an interest in visiting a certain destination at a particular date.
AdWeek: DDB’s Top Execs Take Us on a Tour of the Agency’s 3 U.S. Offices
New York’s Madison Avenue is where the advertising business started, and it remains the industry’s spiritual home. Among its landmarks is 437 Madison, a modernist tower raised by architect Emery Roth in 1967, and home to renowned firm DDB.
It’s been over 60 years since industry giants Bill Bernbach and Ned Doyle left Grey and teamed up with Mac Dane to establish a firm bearing their three names. DDB achieved global fame with its work for blue-chip clients like Volkswagen (“Think Small”) and Avis (“We Try Harder”), and revolutionised the way advertising looks, sounds and feels.
Campaign Live: Programmatic is extinct – it’s evolved into something way more powerful
To clarify: I don’t mean to suggest that “programmatic advertising” – a term that Cowen and Company helpfully defines as “digital ad buying that involves automation and data-driven decision-making, frequently in real-time” – will cease to operate. I invented the real-time auction, and rest assured, it’s not going anywhere.
Rather, what we know today as “programmatic advertising” is going look much different. It’s going to get a lot smarter – it’s going to get a lot easier – and it’s going to contribute far greater value to marketers, publishers, app developers, and consumers.
https://youtu.be/Z90nZtd1AmM
BGR: Watch Neil Patrick Harris and Siri hilariously rehearse a thank you speech
Former How I Met Your Mother star Neil Patrick Harris is apparently a big fan of Siri. The actor appeared in his second iPhone 6s commercial that focuses on the virtual voice assistant, this time taking the leading role.
In Thank You Speech, Harris uses Siri to rehearse his speech for an unspecified award. The ad demos a few specific features of Siri, including the “Hey Siri” hands-free activation that’s available on the iPhone 6s and iPhone 6. On the iPhone 6s, you can invoke Siri using the voice command as long as the Hey Siri option is enabled.
topics
Morning update
The Samsung surf board brings back fond memories of the internet fridge
User ID not verified.
Ah, yes, the Internet fridge. What on earth were they thinking. Surely someone at one of their agencies would have had the gumption to tell them they were off the mark.
The surfboard – bet that sells well!
User ID not verified.