Morning Update: Snickers’ ad mistakes; Nike dumps Pacquiao; McCann’s new Japan team; Publicis loses Walmart media account

Snickers retouch SI magAdWeek: Snickers Just Put the Most Epic Photoshop Fail on the Back of SI’s Swimsuit Issue

The front cover of Sports Illustrated’s Swimsuit Issue is trying to be a bit more progressive this year, with one of the three covers produced featuring plus-size model Ashley Graham.The back cover, meanwhile, is comically subversive, featuring an absurd send-up of the process of airbrushing, courtesy of Snickers.

The ad, from BBDO New York, shows a model who’s been (intentionally) Photoshopped to within an inch of her perfectly proportioned, well-tanned existence. But the retoucher has also screwed up a ton of stuff—because he or she was hungry, according to the brand message from Snickers.

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New Day newspaper

The Guardian: New Day: Trinity Mirror wrestles with the daily newspaper market

Monkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month.

A quick search for “New Day” reveals the paper would share most of a name with reigning World Wrestling Entertainment tag-team champions The New Day.

The trio are known for an upbeat approach to working up the crowd – often with the help of a trombone called Francesca – liberal use of the word “booty” and, most surreally, wearing plastic unicorn horns on their heads.

The Verge: How Netflix completely revamped recommendations for its new global audience

Before Netflix got into the business of producing its own programming, it spent a lot of time emphasizing its recommendation software, the algorithms that would learn your taste and suggest the perfect title from the company’s catalog. Over the last few years that feature faded into the background, overshadowed by original content, Emmy nominations, and its rapid global expansion.

Today, however, Netflix recommendations step back into the spotlight. Up until now the recommendations you got were based on where you lived. People in the US saw suggestions for action or comedy flicks based on what other people in North America enjoyed. McCann three Japan bosses

Mumbrella Asia: McCann names three bosses to run Japan as Charles Cadell moves from Singapore to Tokyo

McCann has announced a leadership change in Japan, one of its largest markets globally, and has named two chairmen and a president and CEO to run the business, including current regional boss Charles Cadell. Cadell moves from Singapore to Tokyo to take on the role of representative director, president and CEO of McCann Worldgroup Japan, in addition to his duties of president of McCann Worldgroup APAC.

Also running the agency are Hiroshi Namiki, representative director and chairman of Momentum Japan, and Yasuyuki Katagi, representative director, president and CEO of McCann Worldgroup Japan and McCann Erickson Japan, who have been named co-chairmen of McCann Worldgroup Japan.

BBC: Manny Pacquiao: Nike terminates deal with boxing great

Nike has terminated its relationship with Manny Pacquiao after the six-weight world champion described homosexuals as “worse than animals”.The 37-year-old, who is running for a senate seat in his native Phillipines, later apologised for his comments.

“We find Manny Pacquiao’s comments abhorrent,” said a Nike statement.”Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community.”The sportswear company added: “We no longer have a relationship with Manny Pacquiao.”

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Walmart Publicis

Campaign Live: Publicis Groupe loses $900 million Walmart media account in North America

Publicis Groupe has suffered the loss of another major media account after being dropped by Walmart, just two months after the agency group lost Procter & Gamble.

Walmart, whose account with Publicis agency Mediavest was worth an estimated $900 million (£620 million) a year, has confirmed the split after a relationship lasting nearly 10 years.

There was no immediate news on which rival agency has won the account but it comes after Stephen Quinn, the chief marketing officer, stepped down from Walmart, the owner of Asda in the UK, in January.

kate Middleton Huffington Post

Digiday: Kate Middleton steps in to Huff Post editor role to raise awareness for children’s mental health

Modern day newsrooms are a lot of things: Chaotic, noisy, intense and a little stressful. Not often do they take the form of crash pad. The Huffington Post swapped its daily digs Wednesday for the ornate wood panelled surroundings of Kensington Palace’s Wren Room, with its landlady — Duchess of Cambridge, Kate Middleton — in the editor’s chair.

The Huffington Post approached the duchess in the summer about guest editing the site for a day in which the editorial focus was entirely on children’s mental health.


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