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Snickers retouch SI magAdWeek: Snickers Just Put the Most Epic Photoshop Fail on the Back of SI’s Swimsuit Issue

The front cover of Sports Illustrated’s Swimsuit Issue is trying to be a bit more progressive this year, with one of the three covers produced featuring plus-size model Ashley Graham.The back cover, meanwhile, is comically subversive, featuring an absurd send-up of the process of airbrushing, courtesy of Snickers.

The ad, from BBDO New York, shows a model who’s been (intentionally) Photoshopped to within an inch of her perfectly proportioned, well-tanned existence. But the retoucher has also screwed up a ton of stuff—because he or she was hungry, according to the brand message from Snickers.

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