Morning Update: Is the Super Bowl the place for serious ads?
https://www.youtube.com/watch?v=dKUy-tfrIHY
AdAge: Is the Super Bowl the Place for Such Serious Ads? (Why Nationwide CMO Says Yes)
Dead children, domestic abuse, missing puppies and cyber bullying made the Super Bowl more like the Somber Bowl. Advertisers tugged at the heart-strings, made us tear up and in some cases, even gasp, in an effort to sell cars, beer, soda and insurance.
While most of the commercials had a serious tone, ultimately the underlying messages were positive. Nissan, Dove Men + Care and Toyota celebrated dads, whileCoca-Cola looked to put an end to hate-filled internet comments by turning them into positive messages. Always emphasized female empowerment and Microsoft featured a little boy with prosthetic legs to show how its technology is bettering lives.
Still, at least one may have gone too far.
Nationwide received plenty of social media backlash after running its commercial, “Boy.”
AdWeek: Georgia Lawyer Storms the Super Bowl Again With Another Completely Insane Local Ad
Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran this absurdly badass local Super Bowl ad—an epic two-minute tale of crime, death and retribution that got more than 5 million YouTube views.
Casino, of course, had to return for an encore.
There are so many questions. (For one, why is this two-minute Super Bowl ad three-and-a-half minutes long?) Plotwise, the damn thing is barely coherent, unlike last year’s spot, which was ludicrous but at least easy to follow.
Mashable: Only one Super Bowl ad asked viewers to visit them on Snapchat
Snapchat may be the hot new medium for the ad industry, but it hasn’t quite crossed over into the mainstream, if Sunday’s night’s Super Bowl ads are any indication.
Only one advertiser out of 56, Universal Pictures’ Pitch Perfect 2, prompted viewers to go to Snapchat, according to an analysis by Marketing Land. That compared with 28 ads that included hashtags, four prompts for Facebook, three for Twitter and 25 prompts for a dedicated URL.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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