Morning Update: Tiffany returns to story of gay couple in TV ad

Campaign: Tiffany continues story of gay couple in TV ad

Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.

In the ad, created by Ogilvy & Mather New York and called “will you?”, Tiffany tells the story of a number of different couples who are getting engaged.

AdWeek: Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads

If you were a fan of Christopher Guest’s classic movie Best in Show, PetSmart has the perfect campaign for you.

The brand, with agency GDS&M, hired the writer, actor and filmmaker to direct a set of commercials in his signature mockumentary style, under the tagline “Partners in Pethood.” The results are, unsurprisingly, great.

Mumbrella Asia: Jubilee budget is welcome news for Singapore marketing industry that ‘produces less creative talent than the West’, says recruiter

A recruitment firm has welcomed news of Singapore’s budget statement today, saying that the marketing and media industries will benefit from the government’s proposed plans to invest more in nurturing creative talent, which typically has lacked the emphasis seen in Western economies.

Priya Bala, regional director of Font, said that mention in the budget statement of the need to invest in creative talent to help local businesses “is a recognition of a growing and evolving marketing industry that has been keeping pace with technological advances, and the positive impact marketing can bring to businesses.”

AdWeek: Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them

cannes-lions-ads-final-hed-2015Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer!

That’s the tongue-in-cheek message of the festival’s official ad campaign, which launches Monday. Don’t think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is “cheaper than severance.”

Photographer Dan Burn-Forti shot both the print ads and the online videos, created by McCann London. Why Ketla wants to bring news comics to India

Co-founder Hasit Shah and his team won funding from the Knight Foundation to develop a mobile app bringing the news in visual form to smartphones with low connectivity.

“If you’re a young Indian, not in one of the big cities, and you’ve got yourself a cheap smartphone and you got the internet in your hand for the first time in your life, what kind of news platform would actually function?”

That’s the question Hasit Shah, a co-founder of Ketla, set off to answer.

Ketla, an app that provides news in comic book form in India, won a $35,000 (£22,700) grant from the Knight Foundation’s Prototype Fund this week.


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