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Morning Update: Tina Fey to introduce new credit card; Snickers explains Godzilla’s anger; Samsung celebrates Paralympians

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdAge: American Expres Taps Tina Fey to Introduce New Credit Card

“You saw her at the Golden Globes and now you’ll see her at the Oscars too. Tina Fey will star in an American Express commercial during the broadcast tonight introducing the company’s new offering — the Everyday Credit Card. The card allows users to earn rewards on everyday purchases and 20% more reward points after every 20 transactions.”

The Guardian: Rebakah Brooks ’embarrassed’ at not buying MPs’ expenses scoop

“Rebekah Brooks has declared her “embarrassment” at not paying a public official for the MPs’ expenses story when she was editor of the Sun at the Old Bailey hacking trial.”

Mashable: Snickers Explains Why Godzilla Was So Mean

“Talk about being “hangry” (when you’re so hungry, you’re angry).

In its latest ad, Snickers sheds some light on what prompted Godzilla to terrorize cities over and over again. The monster was apparently just chocolate-deprived.”

https://www.youtube.com/watch?v=4FeEMJ5QIIg

AdWeek: Ad of the Day: Erika Linder Is Him and Her in Mesmerizing Campaign for Crocker Jeans 

“Androgyny in fashion is nothing new. Designers have been sending women down the runway in sharply tailored suits and dressing men in kilts and skintight pants for decades. But recently, a crop of models has gained notoriety for building careers posing as the opposite sex.”

Mashable: Cat and Bird’s Duet Will Restore Your Faith in CGI-Enhanced Animals

“Freeview, a UK-based free-to-air digital terrestrial service, is making a name for itself outside of its home region with this little ad.

The premise: A cat and budgie make peace and, thanks to CGI, lip synch Marvin Gaye and Tammi Terrell’s classic “You’re All I Need to Get By.” It sounds dumb, but this cat can really belt it out!”

https://www.youtube.com/watch?v=k4_ce3OV7rg

AdWeek: Samsung Goes ‘Real, Raw and Pitiless’ in Gritty Paralympics Ad 

“”The idea of ‘Sport Doesn’t Care’ is that sport is the great leveler,” says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency’s hard-hitting 90-second spot for Paralympics sponsor Samsung.

“Abled and other-abled athletes are exactly the same when it comes to competing,” he tells AdFreak. “Paralympic athletes don’t go to the games because they want to make a statement about their disability; they go because they want to win a medal. This is often missed in the communication about this event.””

https://www.youtube.com/watch?v=JWaBoIOJIr0

The Guardian: Snoop Dogg’s Money Supermarket advert

“”This is Phil. Phil saved £304 on his car insurance at MoneySuperMarket. And now he feels epic.” And so Phil does. To the strains of Snoop Doggy Dogg’s Who Am I (What’s My Name)? we see Phil, every inch the token, nerdy hip-hop Caucasian, confidently riding through the wrong side of town in his invisible automobile, giving the contemptuous nod to a couple of homies at the lights, partying with a bevy of appreciative, twerking females, churning up circles of dirt with his wheels as an entire ghetto community looks on smilingly, maybe hoping he’s going to make it rain with that £304.”

https://www.youtube.com/watch?v=if0xZtVUyZY

AdWeek: Ad for VW’s Seat Pits a Powerful Engine Against Toy Monkeys

“Lowe’s first work for Volkswagen’s Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths.

A two-minute teaser ad that landed on YouTube this week features a guy in a high-back seat in front of a black acceleration pedal, albeit one detached from a car. It’s connected to an engine, though, and as he depresses the pedal, a cluster of 280 toy monkeys also plugged in to the engine bizarrely start clanging the tiny cymbals in their hands. But as the guy presses down harder—creating a loud engine roar—the monkeys, sadly, burst into flames and explode into the air. “Only a Cupra can handle the engine of a Cupra,” explains screen copy.”

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