Morning Update: who is Louise Delage?; new tip app for journalists; ‘midult’ marketing; Hong Kong police video goes viral

Ad Week: Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

We all know a girl like Louise Delage. You’ve been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months.

In the years following LonelyGirl15, we learned to be wary of that kind of success. Who is this girl, and what does she do? But “personal branding,” Instagram stardom and the overall pressure to demonstrate the most photogenic parts of our lives have perhaps blunted our critical knives. Aren’t we all stars for somebody?


Poynter: With a new tool, The Marshall Project has turned the internet into a tipline

Last month, Tom Meagher was on vacation in Prague when he got an email from a tipster. It was important news.

Meagher, the deputy managing editor of The Marshall Project, checked his phone and saw that a Texas court was staying the execution of Rolando Ruiz, a convicted San Antonio hitman. He read the court’s decision, then updated The Marshall Project’s execution database before breakfast. It took him 15 minutes.


Campaign Live: Meet the midult: How Debenhams is overturning fashion’s youth obsession

As the creative inspiration for designers, the muse has long been at the heart of the fashion world. Tom Ford has Julianne Moore, Marc Jacobs has Sofia Coppola and Balmain’s Olivier Rousteing has reality-TV star Kendall Jenner.

Richard Cristofoli, marketing director at Debenhams, has his own muse: her name is Claire and she is not defined by her age but her attitudes towards fashion.Claire is the driving force behind the brand’s strategy of marketing to “women, not girls” in an attempt to ditch the tired assumption that age is a barrier to style.

Mumbrella Asia: Hong Kong police spoof of Japanese viral video lampooned, goes viral

A video from Hong Kong’s police that takes inspiration from Japanese viral film Pen Pineapple Apple Pen has been lampooned by Hongkongers in social media, some describing the film as humiliating for the officers involved.

The 33-second film uses Pen Pineapple Apple Pen’s goofy beat and dance moves to encourage Hongkongers to buckle up, opening with a male and female officer singing and dancing as they motion to put on their seat belt. They repeatedly sing the words “I have a seat belt, I have a buckle”.

Campaign Live: David Beckham fronts Sky’s first VR app

So far, the new app acts as a marketing tool for Sky’s TV content across its sports and entertainment channels.

The app opens with the promotional film, “Closer”, which sees Beckham ambling through recent sporting moments, such as Leicester City’s Premier League title win. The film is shot as 360-degree video, allowing viewers not only to follow David Beckham, but also the surrounding action.

Ad Week: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy

Actor Tituss Burgess invades the laundry room in Grey’s latest work for Downy, which promises “a fresh too feisty to quit.” Burgess, best known for his Emmy-nominated turn as the irrepressible roommate on Netflix’s Unbreakable Kimmy Schmidt, dons a mauve bow-tie and turquoise jacket on Downy’s behalf, announcing that he plans to “pop a cap of mmm-fresh in that washer.”

city map with Pin Pointers 3d rendering image

Ad Age: Location Tracking and the Trouble With ‘Opting In’

Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget about it.

In reality, the app might not need location data in order to work. But its business partners do, and so do its partners’ partners.

Ad Age: iProspect’s New Global President, Ruth Stubbs, Will Run the Agency From Asia

Ruth Stubbs, who has spent five years expanding iProspect‘s business in Asia, is now global president of the Dentsu Aegis Network-owned digital performance marketing agency.

Ms. Stubbs, CEO for iProspect in Asia Pacific since 2011, will remain in Singapore to oversee the agency’s 83 global offices and over 3,800 staff. She takes over from Ben Wood, who was based in London until he left in August for a role at Facebook, managing relationships with agencies in Europe, the Middle East and Africa.


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