Mumbrella’s daily unique browsers grew by 81.9% to 17, 822 in January, delivering 1,105,389 page impressions, new figures from the Audited Media Association of Australia reveal.
B&T’s average daily unique browsers also climbed, up 14.8% to 3,802 with a total of 237,842 page impressions. Campaign Brief’s browsers, meanwhile, dipped by 2.0% to 3,113, with 229,479 page impressions across the month.
The other media and marketing trade title, AdNews does not submit its figures for audit.
Among the wider audited sites, Pat Callinan’s Unsealed 4X4 had the largest number of page impressions with 5,878,028. The biggest jump in daily unique browsers was from The NSW Nurses Association’s Nurse Uncut, which saw a 146.8% jump to 854.
The biggest drop was The Monthly, with a 53.1% decline in daily unique browsers, down to 2,795; however, the AMAA noted the publisher didn’t produce a January 2017 issue.
Key Media’s Australasian Lawyer’s unique daily browsers climbed 8.9% to 1,029 with 57,561 page impressions, while Momentum Media’s competing publication Lawyers Weekly’s browsers climbed 14.3% to 4,593 to deliver 267,196 page impressions.
Momentum Media also won the trade media battle in the mortgages and finance space, with The Adviser generating 102,081, despite an 11.9% drop in daily unique browsers to 1,943. Key Media’s Australian Broker News also dipped slightly by 3.6% to an average of 1,198 daily unique browsers, with 68,641 page impressions.
Key Media topped the property investment space with Your Investment Property averaging 7,140 daily unique browsers and a total of 488,286 page impressions across the month.
Competing Smart Property Investment, published by Momentum Media increased its daily unique browsers to 2,844 – an increase of 39.2% on the month prior – with 169,144 page impressions.
The AMAA website audit launched in December 2013 with the goal of delivering more rigour to online figures.
There are now just 57 websites left in the audit, with youth-orientated publication Pedestrian.TV pulling out in September last year, citing a lack of market participation. Fairfax also withdrew its mastheads from the digital audit in August, saying it no longer fitted with the company’s commercial strategy and advertisers were not demanding audited figures.
Bauer Media’s Australian Women’s Weekly also stopped subscribing to the audit last year.
The audit only accounts for browsers inside Australia.
Disclaimer: Prior to becoming Mumbrella’s editor, Vivienne Kelly was an editor at Momentum Media and has worked across numerous media brands including The Adviser and Smart Property Investment.