Mumbrella360: ‘Like driving in a car full of screaming kids’ – Why marketing is messy

With the destruction of the traditional funnel and more data than ever before, four senior leaders came together at Mumbrella360 to discuss why marketing today is a mess.

After asking the audience to define and share their definition of ‘marketing’ – a move that saw only one pair of delegates agreed that they had the same definition – Supermetrics’ chief executive officer, Anssi Rusi, likened marketing to the chaos of life.

“It’s not rational, it’s not logical, and it’s not consistent. Marketing is messy because life is messy,” Rusi said on the main stage on day one of the conference.