Mumbrella360 video: You bought a Jeep?

In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.

L:R Cummins ECD Jim Ingram, Cummins CEO Chris Jeffares

L:R Cummins ECD Jim Ingram, CEO Chris Jeffares

‘You bought a Jeep?’ is probably one of the most well-known and oft-quoted brand lines in Australia. In this Mumbrella360 session Cummins & Partners CEO Chris Jeffares and co-executive creative director Jim Ingram look at the creation of the campaign and chart its journey.

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