Mumbrellacast: The last lockdown radio ratings, Christmas campaigns and CarExpert’s Alborz Fallah

On this week's Mumbrellacast, Emma Shepherd, Anna Macdonald and Calum Jaspan join host, Damian Francis, to break down the week in media and marketing.

Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month ago. With the majority of the book falling within Melbourne and Sydney‘s extended lockdowns, both markets saw only minor change, with talkback still in charge. The team breaks down the major takeaways, as well as what to expect from the final survey, and the first out of lockdowns for the two markets next month.

With the end of the year fast approaching, this week has seen a significant amount of brands launching Christmas campaigns in the lead up to post-lockdown festivities. The run-in is traditionally one of the busiest times of the year for advertisers, yet this year poses a new proposition with pent-up consumers eager to spend and delivery delays sure to impact on the increasing online retail sector. To date, we’ve seen campaigns from Myer, Michael Hill Jewellers, Kmart, Kitchen Warehouse, Big W, Best & Less, BWS, Disney, Coles, Woolworths, Australia Post, IGA and Vicinity. Are advertisers tackling this years Christmas ads differently? And how are consumers expected to react as the year closes out?

Finally, head of content Damian Francis speaks to CarExpert founder and acting CEO, Alborz Fallah, following a recent focus on the automotive media outlet. The two speak about the conception of CarExpert, the trio’s old business CarAdvice, whose name recently vanished after its sale to Nine, and the new deal with rival Seven West Media

In the news

  • Radio ratings survey seven sees talkback dominate again, in what is (hopefully) the last lockdown survey  (03:49)
  • Christmas campaigns in focus (15:36)

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