NBN campaign urges Australians to discover their ‘side hustle’
The drive to convince Australians of the benefits of the NBN has taken on a new hue, with people earning money on the side through web-enabled businesses acting as ambassadors for the brand.
The new NBN ‘Side Hustle’ campaign is based on research that revealed that more people are finding secondary sources of income online
The campaign focuses on a digital marketing manager for Tourism Tasmania who has developed a photography sideline, and a business consultant who has launched an online magazine, The City Lane.
The two ads feature both people talking about how a hobby and a passion has turned into a “side hustle”.
What a great promotion . . .NOT. They’re telling people in the metro area to discover shit when great swathes of the metro area (including moi!!!) not only don’t have the NBN but aren’t even on the five year rollout plan – a plan that ends in 2021.
Wouldn’t you have thought that NBNco executives would have gone to marketing 101 and learnt that you spend your initial dollars where the chance for a quick return is highest, in order to fund the next phase of the campaign?
But no, they’ve gone the other way and spent scads of $$$$ in country towns and rural areas where the takeup has been abysmally low; ergo ROI even lower. Good one, NBNco.
Maybe in 2020. Until then I will have to struggle to do my primary job on 9Mbps copper. Mind you I have little hope of much faster even in 2020.
Very ‘inspired’ by Uber’s “Get Your Side Hustle On” ad from last year:
https://www.youtube.com/watch?v=ZsbWt6FjlTk
I saw a FB sponsored ad pop up on Faceache today. It attracted really good engagement. Great engagement of people slaughtering them. Not surprising really. What was a fantastic idea and what could have been implemented, became very tangled once the LNP got involved and started meddling. Node v premise is quite simply mental. Fckn conservative baby boomers are ruining this country and the future for millions. We will remember who they were (the coal lovers) and their legacies will be tarnished.
More spin – more crock….
That’s my side hustle above ^^ indie studios. A photography web business. I have NBN and I’m telling you that sharing work with clients is an actual joke when my maximum speeds are 6.5mbps down and 1mbps up. The node is 2km away, with no hope of a closer one being installed. I should move to Cambodia or Vietnam if I want a side hustle that hinges on fast internet. I just thought of a new slogan for them “NBNCo – just above dialup…”
Useless advertising for something that is not even available for most people . High speed why would I pay more for that whrn it’s not even much faster. And just watch the isps slow your adsl down to force you on nbn for higher rates
A lazy campiagn…taking a vernacularism that was coined in the US…to apply here.
We have our own phrases amd idioms. Surely you can find one that suits
If wages matched inflation and house prices people wouldn’t need to find a side hustle to pay the bills.
Pure political propaganda using our taxes to con us into thinking they doing well, when the reverse is the case. Truth is the project started in 2007 conceived by the Rudd government and at June 30 last year there were 1.1 million users who can get it and afford it. The original idea was fiber to the home at price that all could afford, we are a long way from that right now. What do they take us for when average Australian broadband speeds still rank us about #56 flanked by Vietnam and Macedonia.
Seems most things have already been said…
Except –
At what point should an agency honestly say to its client ‘hey – this is not a good idea’? Predictable this campaign attracted the scorn it has on FB etc – Australians live the reality of 3rd world, largely copper based, internet each and everyday. Sadly this campaign treats them as fools and is a clear example of ‘alternative facts’.
Australia’s internet is so profoundly damaging for our local industry as we increasingly live in a kind of last century digital media quarantine…