Nestle ads to push Minties, Jaffa and Fantales as part of umbrella Allen’s brand
Nestle is launching an ad campaign for its Allen’s range of Minties, Jaffa and Fantales, aimed at families.
Created by JWT Sydney, the TV ads are part of the wider “Allen’s Makes Smiles” brand campaign, with the endframe of each execution highlighting the fact that the three brands are part of the Allen’s lolly range.
Angus Hennah, JWT Sydney executive creative director, said: “Aimed primarily at families, the TVCs bring some old Allen’s favourites to life as part of a broader ‘Allen’s Makes Smiles’ campaign, helping consumers to not only fall back in love with the iconic lollies, but encouraging them to be seen as part of the Allen’s range.”
The Fantales ad shows a woman listening to a far fetched story of a man being chased by a mud crab with massive pincers. The idea is based on the notion that “Fantales are better than your tales”.
Th Minties ad shows a man accidentally tripping and his girlfriend getting excited and thinking he’s proposing to her; while the Jaffas ad aims to reminds viewers of the dire consequences that can occur if you leave your Jaffas lying around.
Credits:
- Agency: JWT Sydney
- Client contact: Kara Haskell
- Creative team: John Lam, Ben Clare, Steven Iannello
- GAD : Paul Coles
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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