Netball drives profile of women’s sport with aggressive new campaign

January 30, 2017 12:01

Newly minted agency Blood UTD has launched its first major campaign for the new Super Netball League – the latest entrant into the burgeoning field of women’s professional sports now attracting broadcasters and sponsors.

Netball is being positioned as an aggressive full-contact sport.

The agency launched the new work this week, ahead of the league’s debut on 9Gem and Telstra TV on February 18.

The league has also attracted the support of Suncorp as its lead sponsor.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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