Neuroinclusion agency culture drives x2 retention and untapped creativity
Cherie Clonan, CEO and founder of The Digital Picnic, argues that the advertising industry is failing creative and analytical talent. Digital and advertising agencies alike are hungry for creative and analytical minds – two traits often associated with Autistic and ADHD minds, however, the hiring and management styles of many agencies are alienating some of our best minds.
In 2023, the rate of job motility – the frequency at which individuals change jobs – reached its highest level since 2012. The substantial price tag to rehiring a role (around $23,000) should be enough of a catalyst for digital marketing professionals to rethink their approach to attracting and retaining talent.
At The Digital Picnic, our staff retention rates are double or more, than the industry’s two-year average. The secret sauce? We hold a genuinely safe space for neurodivergent talent.
Neurodivergents account for nearly 20% of the global population. And yet, according to Workplace Insight, nine out of 10 employers said neurodiversity at work isn’t even on the agenda.
In addition to improving retention, this oversight is a missed opportunity to enhance diversity of thought, organisational capability and performance.
