Why you should never automate your influencer marketing
As programmatic platforms begin to swallow the ad industry whole, Natalie Giddings, partner at The Remarkables Group, explains why automation isn’t the future of good influencer marketing.
Truly great influencer marketing is a remarkable intersection of branded content and leveraging the trusted voices of individuals who have built avid followings. The biggest advantage to influencer marketing – when done well – is the genuine endorsement of a brand by a person who has built significant trust capital with their audience.
Kylie Jenner is HiSmile’s most prominent influencer
The “secret sauce” to a successful influencer strategy is aligning with the right people to co-create content that places a brand in high esteem in the hearts and minds of the people who might want and need that product or service.
During a recent trip to Content Marketing World in Cleveland, it was clear there was no shortage of influencer platforms promising to automate and make influencer marketing simple. A new platform is launched every week it seems.
