New study suggests pay TV subscriptions will dip again

November 24, 2020 9:39

A study by JWS Research for The Trade Desk has found that 14% of Australians with a pay TV subscription plan to put it on hold or cancel it as a result of the global pandemic.

The Trade Desk is forecasting pay TV numbers to go down, but Foxtel is still confident

The research found that the group at highest risk for pay TV companies was the 18-34 year old age group where 23% of them were likely to put their subscription on hold or cancel it.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.