News Corp Australia adds suite of new data and tech offerings to tap the ‘entire funnel’

March 20, 2023 4:32

News Corp Australia is rolling out a suite of new tracking, intent and attribution measurement features across its network of media channels, in addition to a new ecommerce integration.

The new offerings were officially launched today at its D_Coded digital marketing event in Sydney.

This includes the launch of Intent Connect powered by the company’s Commercial Customer Data Platform, complimenting first-party content consumption data with data from its majority owned Foxtel Group and REA Group. The platform will include 5,000 customer segments, a significant advancement on the previous capability of 3,500 segments.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.