News Corp pushes credentials to deliver results for marketers as it unveils Food Corp and News DNA
The launch of a dedicated network of News Corp’s food brands, an update to News Corp’s content marketing solution, the launch of News DNA and a partnership with the Melbourne Business School were the major announcements at last night’s’ News Corp ‘Come Together’ upfronts-style event.
The evening saw the company spruik its credentials to deliver results for marketers, with Michael Miller, News Corp Australasia’s executive chairman, telling the audience: “It is a company that is committed to making things happen, it doesn’t just say it, it walks it.
“As a former CMO with News I deeply understand the value of a dollar and having strong media relationships. I know exactly how it feels to face the pressure of making sure every marketing choice is the right one.
