Nine flags significant growth in 9Now and lower free-to-air costs at AGM

November 11, 2021 10:57

Nine is predicting that streaming will be the “future of media”, as 9Now reported a growth of 59% this year, while making key investments in marketplaces.

Speaking at the company’s AGM on Thursday, Nine chairman Peter Costello said: “We have growing assets in streaming, which will be a big part of media’s future, and key investments in marketplaces, another area of growth opportunity for us, especially when coupled with our unique, wholly-owned suite of media assets.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics