Nine slumps to worst share of TV ad market in four years as metro and regional revenues fall

Tim Burrowes

July 28, 2016 2:45

New data from industry body Free TV reveals that Nine’s share of the free-to-air advertising market has fallen to its lowest point in four years while Ten hit its highest share.

Meanwhile, the numbers covering January to June of this year also reveal that the overall TV market saw its biggest drop in revenue since 2011, and its worst first half of a calendar year since the disastrous post-GFC tumult of 2009.

The total market across Seven, Nine and Ten was worth $1.739bn over the six month period – down 4.3% on the same period a year before.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Simon 28 Jul 16

“Meanwhile, the numbers covering January to June of this year also reveal that the overall TV market saw its biggest drop in revenue since 2011.”

Can we see the graph of the drop in revenue? I bet that’s just as, if not more interesting, than the splits.

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Tim Burrowes 28 Jul 16

Hi Simon,

Your wish is my command… I’ve created hat very graph and inserted it into the article above.

Cheers,

Tim – Mumbrella

Ben 29 Jul 16

They are losing business because there is nothing to watch on 9, in our house we hardly turn to 9, how many seasons of The block do we want way to watch with people bitching about one another. We watched one episode of the voice not good voices at all,

The get a ratings hit and they redo it again and again and again. Nothing really new, if they didn’t have the sports events they would be in real trouble.

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