Nine’s upfront display was grand, and might ruffle some feathers: media buyers

Darcy Song

September 8, 2023 10:30

Nine announced a range of Olympics ad offerings and adtech innovations at its upfront on Wednesday night. Now media buyers share what they thought of the pitch.

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

The Olympics: A plethora of opportunities

Max Broer, national strategy director at M&C Saatchi’s media agency Bohemia, said one thing Nine has been lacking for a while now is a case study of how advertisers can utilise all of its scattered assets around one property.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.