Upfront season: Nine ushers in e-commerce, retail media and adtech plays to woo more advertisers

Darcy Song

September 7, 2023 7:46

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

Kicking off the media upfront season, Nine Entertainment has outlined its commercial ambition to capture small and medium-sized businesses (SMBs) and retail media owners, in a bid to engage with communities that don’t always have total TV advertising at the front of their minds.

During an event at Sydney’s Hordern Pavilion on Wednesday night, the media group delivered three key adtech, partnership and e-commerce offerings that marked the group’s attempt at further diversifying the composition of its advertisers.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.