Upfront season: Nine unveils Olympics ad ‘ecosystem,’ spearheaded by 9Now refresh

Darcy Song

September 7, 2023 7:44

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

With ten months to go until the Paris Olympics, Nine Entertainment has revealed its “ecosystem” of content and commercial offerings across TV, streaming, audio and publishing, spearheaded by the refresh of 9Now’s advertising products, where the company is expecting significant live and catch-up traffic.

Announced at its upfront last night, Nine reiterated that 9Now has been undergoing a multi-year program of improvement.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.