No CMO is an island: Why collaboration is more important than ever to marketing leadership
In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability, and clarity are redefining what it means to lead in marketing today.
Talk to any marketing leader right now and the message is the same — things are changing fast and the ambiguity is here to stay. Fragmentation across technology, regulation and consumer behaviour is reshaping every part of our industry and no-one is immune.
It’s a similar story across the whole marketing function, but CMOs are definitely at the tip of the spear. Contending with pressure from all sides, they’re told to deliver growth, embed AI, manage compliance, build trust — all while budgets stay flat and teams get leaner.
It’s a complex landscape. But in that complexity lies the opportunity to find the turning point.
