ACCC interim report: Google has the ‘ability and the incentive’ to control $9.1bn ad tech market

Google’s hold over the $9.1 billion ad tech supply chain means it has the “ability and the incentive” to negatively impact competition, the Australian Competition and Consumer Commission (ACCC) has concluded.

The opacity and lack of competition negatively affects publishers, advertisers, and consumers, according to the 222-page interim report released today as part of the ACCC’s digital advertising services inquiry.