One own goal won’t turn the match against mobile streaming
Following Optus’ World Cup streaming disaster, OVO’s chief marketing officer Nicole McInnes fights her corner in the telcos as media players debate.
As the newly-minted CMO of a business predicated entirely on hastening the convergence of media and telecommunications, that also happens to be focused on sport broadcasting, Optus’s World Cup woes have been sobering.
A cautionary tale, perhaps. Certainly a reminder that for all the opportunity available to mobile broadcasters at this point in history, there are plenty out there looking for any chance to punch holes in the model.
And what a chance this was. In the parlance of the code, this has been a spectacular own goal.
