Openness will triumph over secrecy and stealth, says Helloworld marketing chief Kim Portrate
The marketing boss of travel retailer Helloworld has warned senior executives not to adopt a secretive approach to change within the business as she urged them to be flexible and to admit when they are wrong.
Kim Portrate said openness will “triumph over secrecy” and ultimately lead to a better outcome for any business that is undergoing transformation.
The remarks came as Portrate outlined the key lessons she learned as the company spent $40m merging four retail brands into one new brand – Helloworld.
Some great remarks. So true some many business try to get to perfect and stuff up. “Done is better then perfect”