Oporto falls foul of Advertising Standards Board for ‘Carne Cartel’ ad

Oporto’s new ‘Carne Cartel’ ad is unnecessarily violent but has not vilified South Americans, the Advertising Standards Board has ruled.

The ad, which parodies a Latin-American drug gang and features a Cartel member questioning the quality of meat used by a chef who is bound and hooded, was deemed not to have discriminated or vilified a nationality or race, with the report stating “it is not clear that the characters are part of any particular group or that they are from any particular country or nation”.

One of the sampled complaints made to the watchdog read: “I feel this ad is absolutely disgusting; there is enough violence in this world today without watching it in advertisements. Surely the product can be advertised in a much more appropriate way”.