Optus’ Gomo launches with quirky customers who know what they want
A straight laced couple and a woman who knows exactly what she wants are the no-nonsense sorts of people that are launching Gomo’s ‘no-nonsense’ telco service.
It is the first campaign for the Optus-owned mobile service provider, which uses an online, pre-paid model, with the proposition that users only pay what they need.
The campaign was created by Bear Meets Eagle on Fire, and launches with the two spots along with graphic out-of-home and in-store executions.
“There’s a group of people out there who don’t really want a traditional relationship with their telco,” said Optus’ head of marketing Mel Hopkins.
“They just want a simple and easy to use alternative, that allows them control over the options. This is especially true during COVID-19, as so many people re-examine their financial obligations, in search of more flexibility and value.”
Bear Meets Eagle on Fire co-founder, Micah Walker, said finding a fresh identity for the brand was critical to the launch.
“The best retail is simple, distinctive and memorable. We feel like we have created a platform here that can continue to deliver on that,” he said.
Credits
Client: Optus / Gomo
Jane Saleh
Adam Burling
Creative Studio:Bear Meets Eagle On Fire
Production Company: Revolver
Director: Steve Rogers
Managing Director/EP: Michael Ritchie
Producer/EP: Pip Smart
Director Of Photography: Simon Duggan
Production Design: Margot Wilson
Post Production:
Editor: Alexandre de Franceschi
Edit House: The Editors
VFX and Post Production: Alt.vfx
Sound House: Rumble Studios
Sound Designer: Tone Aston
Sound Producer: Michael Gie
