Optus head marketer joins Mumbrella IAA Breakfast Forum panel to tear open marketing’s personality disorder

Optus’ head of brand and communications, Corin Dimopoulos, will join an expert group of industry executives on a panel aimed at getting to the bottom of why marketers are struggling to keep up with a rapidly evolving industry.

Optus’ Corin Dimopoulos

Dimopoulos joined Optus in 2015 after various senior executive level roles within 21st Century Fox and News Corp, and was BSkyB’s director of marketing for Sky Sports and Sky News.

The breakfast panel will be hosted by the International Advertising Association and Mumbrella at Pier One Sydney Harbour on October 25. It will also address what can be done to help keep marketers on track and successful in their positions.

A recent study by Spencer Stuart published in the Wall Street Journal outlined the fact that the tenure of CMOs had declined again in 2016. On average, a CMO will remain in their position for 42 months, compared to 44 months in 2015.

With CMOs key to relationships with advertising agencies, a change in the marketing command line of a company can have serious and long-lasting ramifications for the communications strategy of a business.

Liz Harley will join Dimopoulos on the panel

Joining Dimopoulos on the panel is marketing industry expert Darren Woolley, founder & global CEO of TrinityP3, IPSOS Connect Managing Director Liz Harley, Hourigan International CEO, Anthony Hourigan, Integral Ad Science managing director for ANZ, James Diamond, and We Are Social managing director, Suzie Shaw.

The rising tide of data and technology as well as a need to keep up with audiences in real-time has increased the pressure on CMOs and brought staff churn back into the marketing and advertising industry spotlight. Its also created knowledge gaps in the industry which aren’t being filled in any obvious way.

The expert panel will delve into the skills, capabilities and culture required to stay ahead of the game, how marketers and advertising executives can successfully keep their head above the rising tide of data, where to find fresh insights to spark real creativity and the marketing benchmarks that can be relied on to ensure realistic assessment of a brand’s strategy.


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