OzTAM’s new CEO: ‘I go in with my eyes wide open’
OzTAM yesterday announced the appointment of Karen Halligan as its new chief executive officer.
Halligan starts in late November, and brings over 25 years of experience to the new role, having worked as Coca-Cola’s media manager, as national commercial and operations director at SCA, as managing director of Zenith, and across senior managerial roles at Mediacom, Slingshot Media, and Bohemia Group.
She enters OzTAM at an interesting time, with the launch of the new VOZ metric in May — which combines broadcast viewing on TV sets and connected devices — and the expansion into VOZ streaming next year. Halligan spoke to Mumbrella about her plans at OzTAM.
