Pac Mags CEO: ‘A crap story is a crap story, and it won’t be saved by the platform’

Pacific Magazine CEO Gereurd Roberts has told an audience of content marketers that, despite the proliferation of platforms available to content marketers in the digital age, “a crap story is a crap story, and it won’t be saved by the platform”.

Phil Tarrant, Gereurd Roberts and Alice Kimberley on stage at Mumbrella’s Publish conference

The comments were made during a discussion on measuring the success of your content during Mumbrella’s Publish conference, where the panel considered the difficulties of getting a brand to trust a publisher enough to tell their stories.

“One of the most important things, regardless of your market, is trust between the brand and the publisher,” Roberts added. “It’s a pretty big step for a major brand to trust another company to tell their story, and that’s something that you need to work hard to create.”