In 2015, Poem founder Rob Lowe wrote an article in Mumbrella about the lessons he’d learnt within the first 6 months of starting an agency. Lowe explains: “People liked it; I think because it was honest. Poem, that agency, is now 10 years old, so I thought it was about time to update that advice for anyone still thinking of giving it a go. Here it is. 

If you weren't aware yet that Foxtel had recently been bought by a sports broadcasting monolith, then the locker-room vibe of its 2026 upfront presentation will have been mighty confusing. The event was titled Enter The Game, the 'game day look' was 'courtside casual' (sneakers, bla...