Pitch Watch: Harley-Davidson decides creative; SocietyOne appoints media; BRiN hires PR; NGS Super goes digital

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.

In today’s wrap up: Harley-Davidson (creative); SocietyOne (media); BRiN (PR); NGS Super (digital).

Harley DavidsonHarley-Davidson sticks with 303 Mullen Lowe after global shift to IPG 

After a creative review of its global accounts lasting several months, Harley-Davidson has appointed Interpublic Group to the business in a move that sees 303 Mullen Lowe retain the business in Australia.

Globally IPG will handle the account through it’a newly created unit, Team Ignite, which will handle creative, digital and media.

Locally, the result sees 303 Mullen Lowe retain its hold on the business after earlier this year winning the PR account for the brand.

303 Mullen Lowe’s CEO, Nick Cleaver, said the announcement that IPG had won the global business was good news for the agency.

“The IPG network winning is good news for us and it means we will have more connectivity globally,” Cleaver said.

“We are very proud of the work we have done and so we are very, very pleased that locally we are carrying on.”

Michael Roth, chairman and CEO of IPG, said the new arrangement was an example of the “open architecture model that was being championed by the company.

“Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position,” Roth said.

“With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world.”

SocietyOne hands media to Foundation

Emerging lending company SocietyOne, which connects borrowers and investors, has awarded its media planning and buying account to Omnicom’s boutique media agency, Foundation.

The appointment comes ahead of SocietyOne launching its first national advertising campaign.

Jason Yetton, CEO of SocietyOne, said the agency would be working closely with the company’s creative agency DDB and its PR agency Map and Page.

“Foundation are an ideal partner for us as we prepare to launch our first ever national advertising campaign. They have the experience and knowledge to get the maximum benefit out of our media spend and we are excited to have them,” Yetton said.

Foundation head of client service, Liz Wigmore, said the agency was looking forward to working with a business that was challenging convention.BRiN-Logo-Tagline-JPEG-WebBusiness education app BRiN appoints Agent99 to run PR

Sydney PR agency Agent99 has been picked by business education smartphone app BRiN, to help promote the service to small business across Australia.

The app offers free, on demand business education to business owners.

BRiN founder and CEO, Dale Beaumont, said the app aimed to plug a gap in supporting small business.

“Our goal is to make business education free and accessible to millions of people around the world that own their own small business or are planning to start one soon,” Beaumont said.

Agent99 CEO Sharon Zeev Poole she hoped to bring the app to the attention of businesses who could then use it to help grow.

“Championing other businesses is something we’re very passionate about, so we’re really excited to connect BRiN’s amazing new technology with its key audiences,” Zeev Poole said.

NGS Super focuses on digital after naming S1T2 as digital agency

Digital specialist S1T2 has won the digital account for NGS Super after a competitive pitch.

Loyce Cox-Paton said NGS was seeking a company to leverage the information it gained from members as many moved into digital channels to manage their superannuation investments.

“We want to be able to leverage the data we collect from these channels to offer personalised member communications and a seamless digital experience. For us, the ultimate aim is to arm members with the tools and information to help grow their wealth,” Cox-Paton said.

“After a competitive process, we felt S1T2 was the stand-out digital provider to help us create this experience for new and existing members.”

Jananthan Kandasamy, business development director at S1T2, said it was a big win for the agency.

“We are excited to be part of transforming the way the fund communicates and engages with current and future members through the use of digital and content,” Kandasamy said.

“From the day we received our formal brief, we knew that NGS Super was agile and driven to ensure members not only receive the best financial support to set them up for the future, but that the way they communicate and engage with them must be first-class as well.”


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