Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In today’s wrap up: Football Federation Australia finishes digital pitch; ING appoints customer engagement agency; social specialist Quiip ads government business; Rust-Oleum finishes hunt for full-service;
Football Federation Australia names digital partner
As the Football Federation of Australia prepares for the launch of the new A League season, the sporting body has named Switch Digital as its digital agency.
The agency will handle digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
Robert Squillacioti, general manager – marketing, digital content and fan engagement at FFA said the agency offered important insights in a dynamic market. “Switch Digital were a stand out for us in helping us navigate the changing media landscape,”Squillacioti said.
“With Switch’s assistance the FFA will continue to engage with fans whenever and wherever they seek quality content.” Switch Digital CEO Lee Stephens said the agency was keen to play a role in the continued growth of football in Australia.
“We are very excited to be working with the FFA team, which has already shown it’s expertise and desire in embracing digital as an important part of fan engagement,” Stephens said.
ING Direct appoints engagement agency
Online bank ING Direct has named Sydney agency The Works as its new agency to head customer engagement. The win grows the agency’s share of the business after it won a pitch for the bank’s creative account last year.
ING ran a competitive pitch for the new product launch which will have customer engagement at its heart. ING Direct head of marketing, Fiona Nicol, said an understanding of digital was crucial to the win.
“A data driven understanding of customers is really important to INGD, along with the ability to engage with customers in a creative and relevant way. This, combined with our mutual digital capabilities, makes The Works a good fit,” Nicol said.
Quiip grows with series of government wins
Social media specialist Quiip has completed a series of wins of government business as part of a new business drive.
In a series of wins, the agency has added Beyondblue, Choice, Department Prime Minister and Cabinet, Medibank, Mindshare and Movember Foundation to its roster.
“Online community management has become an intrinsic part of the way organisations engage with customers and audiences in a digitally-driven and connected world.
“Managing engagement and risks is a critical element in the success of communities and organisations are increasingly recognising that – as the growth trajectory in our business clearly shows,”Quiip general manager, Julie Delaforce, said.
Rust-Oleum completes search for full-service agency
Protective and decorative coatings manufacturer Rust-Oleum has completed its hunt for a full-service agency, appointing Atomic 212 to the account.
The move comes ahead of the company making a major foray into the Australian market, with Atomic winning the business on the back of a combined above-the-line, digital and PR strategy.
Rust-Oleum vice president for international marketing, Jan Healy, said the company had been looking for an agency that was able to offer an integrated approach.
“We were impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking,” Healy said.
“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill.”
Atomic CEO, Jason Dooris, said it was a rare opportunity to introduce Australians to an international brand on a broad scale.
“They have proven themselves to be a highly successful brand in the U.S. and other markets, and have been growing rapidly in Australia,” Dooris said.