When a PR crisis strikes, acting quickly is always better than not acting at all
When a public relations disaster hits, a good decision made on a Tuesday is better than a perfect one made on a Sunday, argues Weber Shandwick’s Tom Horn.
Recently, Ava Lawler, managing director at Weber Shandwick contributed to a panel discussion among several industry specialists on the topic of crisis communications. They were asked: When crisis strikes, who should you call first – your communications team, or your lawyers?
The panel came to several conclusions, but most importantly, it was agreed that acting quickly is the most important way to mitigate any PR disaster you might happen to find on your hands.
Respond quickly
I think you can call this piece stating the bloody obvious
Calling Streem Pty Ltd would be a good start.