Profit vs. purpose: why we shouldn’t have to choose
While many might think of purpose and profit as mutually exclusive, Words By Nuance’s Alex Pratt explains how if done correctly, the two can become one in the same.
These days, a growing number of companies seem to be shouting about how they’re using their power as a force for good instead of evil. Suddenly it’s all about who’s the most ‘purpose-driven business’ – quite a change from the old days where brands were purely focused on getting the best product or service to market, and profiting accordingly.
This ethical revolution has seen the birth of phrases like ‘Conscious Capitalism’ – and while terms like these might make your skin crawl, they’re increasingly hard to ignore.
It’s not just hippies
