Project Hutton unveils strategic restructure, brand refresh and new hires
Project Hutton is officially undergoing a brand refresh and strategic restructure next month, with new talent coming on board as well.
The announcement:
Melbourne-based audience agency, Project Hutton, is entering an exciting new chapter with a strategic restructure and brand refresh set for next month, reflecting the agency’s rapid growth, expanding capabilities and evolving service offering.
In its sixth year, the agency continues to build momentum, working with an impressive mix of up-and-coming creatives and high calibre press clients, alongside a growing roster of brand experience and content clients. The agency’s portfolio includes Square, TOM Organic, Poodle Bar & Bistro and Breville among others. Its diverse client base is a testament to the agency’s ability to deliver tailored strategies, expanding brand reach through press, content, brand experience and talent management.
To support this transformation, the team has welcomed three new hires. Sarah Brash joins as account director, bringing a wealth of PR, marketing and communications expertise. With experience spanning established brands and start-ups, Sarah has a proven track record of delivering impactful, multi-channel campaigns that build brand equity and captivate audiences. Her previous roles include senior account manager at Karla Dawes Press Office, where she worked with top-tier hospitality and lifestyle clients such as Stokehouse Precinct, Champagne Taittinger and BMW, and assistant manager of marketing and communications at LVMH’s Chandon, where she played a pivotal role in a global rebrand.
“This is a significant time for Project Hutton”, says Lib Hutton, the agency’s founder. “Sarah’s strategic mindset and deep industry knowledge make her an invaluable addition to the team, as we sharpen our focus on delivering standout results for our clients”, she adds.
Isabella Green steps into the newly created role of senior brand experience manager, bringing a design-first approach to brand activations and events. With a Bachelor of Design from Swinburne University and an award-winning capstone project, Bella honed her craft at Tori Allen Events, designing immersive brand experiences for clients including Bondi Sands, Bioderma, Dan Murphy’s, Specsavers, and Swisse Vitamins.
With expertise spanning end-to-end event production, strategic brand storytelling and creative immersive experiences, she joins Project Hutton to elevate the brand experience arm, curating memorable moments that amplify brand narratives and ensure every event not only captures attention but leaves a lasting impression on guests and consumers.
Of her appointment, Lib says “Bella’s passion for creating unforgettable moments and her impressive portfolio of work will elevate our experiential offering and help brands connect with audiences in meaningful ways.”
John Anderson, the agency’s new content manager, brings a fresh, agile approach to content creation with a focus on short-form, lo-fi content tailored for TikTok and Instagram. With a deep understanding of platform trends, audience behaviours and the power of reactive content, John brings a strategic eye and a knack for turning moments into momentum. John will be instrumental in building Project Hutton’s growing content arm, helping brands stay top-of-mind and ahead of the curve in an ever-evolving digital landscape.
“John’s dynamic skill set and enthusiasm for crafting scroll-stopping visuals, snappy visual edits and storytelling that resonates within seconds – all while balancing brand voice with cultural relevance – is exactly what we need as we continue to grow our digital capabilities”, said Lib.
With a strengthened team and a bold new brand identity on the horizon, Project Hutton is poised for an exciting year ahead, ready to deliver innovative campaigns and shape the future of brand storytelling.
Source: Project Hutton
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