Q&A with Ed Harrison: Isentia’s ‘simplified’ future in a complex world
As the world stares down various economic and social headwinds, and the media landscape grapples with change, closures and challengers, Isentia’s CEO Ed Harrison believes there is opportunity to capitalise on automation, AI and telling a simpler business story.
Here he talks to Mumbrella’s editor Vivienne Kelly about the year that was, the year that will be, and if the group will try for King Content 2.0.
INTERVIEW:
Ed Harrison, CEO, Isentia (EH)
Vivienne Kelly, editor, Mumbrella (VK)
VK: What should the market’s key takeaway be from your financial results results?
EH: Ultimately we’re really pleased, and what we’re seeing is we’re starting to see the benefits of 18 months plus of hard work since I arrived and created a new executive team, and the result we have put out is very much in line with our guidance that we provided back in November.
