QPS launches first recruitment campaign in 5 years via Hero Brisbane
Content warning: The video in this article mentions domestic violence. If you or someone you care about needs support, please contact 1800 RESPECT or 1800 737 732. In an emergency, call 000.
Hero Brisbane has released a new recruitment campaign for the Queensland Police Service (QPS), titled ‘You’ve Made It’.
The campaign features QPS officers and their various backgrounds, and aims to show that great police officers are made, not born.
In the 1 minute and 40 second main video for the campaign, Queensland Police officers explain their past situations, before revealing that their pasts have assisted them in finding a role in the QPS.
Those featured in the campaign include constable Laurie Bateman, sergeant Sharon Morgan, constable Ethan Sorby and acting sergeant Danielle Loftus.
QPS commissioner Katarina Carroll said: “We are so thrilled to be launching this recruitment campaign with HERO Brisbane. Our officers work hard to ensure the safety and security of the community. It’s a challenging role, one that we found consists of extraordinary people, from diverse backgrounds who were, in their own way ‘made for it’. The very best in the service have consistently proved to us that it is the challenges and life experiences that make someone a good police officer.”
Hero Brisbane business director Clarissa Bardelli added: “Made, not born is a platform that allows QPS to communicate the intrinsic value in people’s personal diversity, and can be as complex as significant life experiences and as simple as previous career paths. We are hoping to extend this platform and explore new ways to demonstrate and represent the community QPS serve.”
Hero Brisbane creative director Natalie van der Rijt commented: “It was such an honour to help tell the amazing stories of these Queensland officers and to spread the important message. As QPS’s first recruitment campaign in five years we are so proud of the final product. ”
The campaign consists of a recruitment site developed in Drupal 9, a paid social media campaign and a series of videos including a master film and four officer interviews. The officer interviews are online only, Sorby’s can be seen below.
Credits:
Natalie van der Rijt – Creative Director
Andrew Woodhead – Creative Director
Stevan Shanks – Creative Strategist
Brendan Keevers – GM Digital Performance
Clarissa Bardelli – Business Director
Gina O’Donnell – Account Manager
Martine Pelly – Digital Project Manager
Shalien Shrestha – Technical Director
Tahnee McGuire – Director (Black Labs)
This article has been updated.
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Clarissa Bardelli
hero
Hero Brisbane
Katarina Carroll
Natalie van der Rijt
QPS
Queensland Police Service
During my service with the QPS (~17yrs as General Duties Officer) until being compulsorily aged retired in January 2021, I was unable to locate any raw data that dealt with uniformed staffing retention/ wastage rates.
Whilst there are officers who look forward to retiring at 60yrs, I am confident there are those, like me, who would like to continue their service until 65yrs. I also appreciate that as one ages, work related injuries take longer to overcome & as such, having officers aged 60 – 65yrs may not be suited to be “on the street” getting physical with offenders.
During my service I lost count of the junior officers who expressed a desire to “get off the street” and find a “Mon – Fri, 8a – 4p job”. I also observed manning issues at stations where difficulties in staffing core shifts were had.
GD Officers were continually being tasked to conduct jobs that were allocated by their station, PCC (VKR), etc which in turn delayed the GD Officers attending to their Task List.
I would suggest that retention of officers who wish to continue serving after 60yrs would be beneficial to the QPS. These officers could be gainfully employed to attend the more mundane tasks such as conducting door knock enquiries, collection of CCTV footage, obtaining witness statements, conducting weapon audits, station risk management duties, counter duties, etc, thus “freeing up” the first response officers for more pressing tasks. I would also suggest any officer upon reaching 60yrs, also remains at that pay group with no further promotion if if they wish to continue serving until 65yrs.
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