Quantium, Fetch TV and Adgile Media launch ‘first ever’ closed loop reporting solution for TV

Australian data science and artificial intelligence leader Quantium, Fetch TV and data business Adgile Media have announced a partnership which will allow FMCG (fast moving consumer goods) advertisers to ‘close the loop’ and measure their TV advertising impact against sales for the first time.

Q.Measure TV will provide advertisers with timely, accurate and immediately actionable feedback. Quantium’s executive for media and marketing, global markets, Lawrence Puang, said this reporting is what advertisers have come to expect in a digital world.