Queensland Fire and Emergency Services warn drivers about floods in safety campaign
Queensland Fire and Emergency Services has extended its ‘if it’s flooded, forget it’ campaign to encourage drivers to avoid flooded roads.
Created by Ogilvy Brisbane, the new campaign push features a hero video based on a true story of a man who drove his four wheel drive through a flood which resulted in his car being destroyed.
Throughout the ad a man is sitting in his car while water slowly rises higher and higher as he talks about his experience being stuck in a flooding car.
Based on a true story, the ad ends in the message “flooded roads cost me my four wheel drive, but it could have cost me much more”.
Phil Nobay, ECD at Ogilvy Brisbane, said the campaign aims to “addressed the message fatigue that a familiar campaign can face”.
“We’re talking about saving lives here, so we had a real responsibility to shake drivers out of their comfort zone. Backed by a brave client who’s determined to make real impact on this issue, we’re confronting Queenslanders with the consequence of a bad decision on the people they’d leave behind.
“Using genuine accounts of those who’ve narrowly survived driving through floodwater – everyday mums and dads – we’ve brought to life the impact that not having a plan can have on loved ones,” the ECD said.
Peter O’Halloran, communications executive manager at Queensland Fire and Emergency Services, said it is important to continue to warn residents of the dangers of driving through flood waters at the start of Queensland’s storm season.
“This campaign centres around how a driver’s spontaneous decision may affect other people in their life, including mothers, fathers, children, friends and colleagues. If we can increase community engagement to understand the importance of having a floodwater plan, then it’s one step towards decreasing the number of people who have or might consider driving through flooded roads.”
The new ad will be spread across TV, out-of-home and social.
Credits:
- Ogilvy Brisbane
- Executive Creative Director: Phil Nobay
- Strategy Director: Ewen Pettit
- Creative: Andy Geppert, Sam Whatley, Richard Taylor, Simon Budzevski, Jack Towers
- Account Director: Dianne Grice
- Director: Miles Murphy
- TAXI Film Production
- Rosco Audio
- Director: Greg Henderson
- The Post Office
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