Influence never sounded so good: Why radio and podcast talent should rule influencer marketing
Venessa Hunt, director of commercial strategy and growth at ARN, explains why audio talent can significantly enhance advertising efforts.
In today’s rapidly evolving digital landscape, influencer marketing has become a cornerstone for brands aiming to connect with their target audiences in a more authentic and impactful manner.
Traditionally dominated by social media personalities and YouTube stars, the realm of influencers is now expanding, and one domain that holds untapped potential is audio talent – particularly those in radio and podcasts. It’s time for advertisers to harness this power for their marketing strategies. Here’s why audio talent should be thought of as influential, and how they can significantly enhance advertising efforts.
Venessa Hunt
