RedBalloon launches MarketPlace with integrated campaign

Miranda Ward

November 27, 2013 1:14

RedBalloon has launched its newest offering MarketPlace with an integrated media campaign created by Match Media which aims to drive awareness of the launch.

https://www.youtube.com/watch?v=DSRAAPdZ-Y8

The new offering provides customers access to new gourmet brands and products across two categories of gourmet food/wine and lifestyle.

The ads will encourage customers to trial the range in the busy Christmas retail spending period whilst also educating consumers about the differences between MarketPlace and existing RedBalloon products.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.