RedBalloon launches MarketPlace with integrated campaign
RedBalloon has launched its newest offering MarketPlace with an integrated media campaign created by Match Media which aims to drive awareness of the launch.
https://www.youtube.com/watch?v=DSRAAPdZ-Y8
The new offering provides customers access to new gourmet brands and products across two categories of gourmet food/wine and lifestyle.
The ads will encourage customers to trial the range in the busy Christmas retail spending period whilst also educating consumers about the differences between MarketPlace and existing RedBalloon products.
Communications planner at Match Media Kristy Emmanouil said in a statement: “We were initially engaged by RedBalloon to fine tune their SEM strategy. To now be given the opportunity to launch an exciting new product innovation is testament to our great working relationship and the results we’ve been able to deliver during previous campaigns.”
MarketPlace is not a sign of Redballoon entering the daily deals space with products available as a one-off gift, or as a three, six or 12 month subscription.
Red Balloon CEO Kristie Buchanan said in a statement: “Key to the ongoing growth and success of RedBalloon is never standing still or resting on our laurels. Subscription commerce has risen as a major retail trend, gaining particular strength and traction across the US and UK markets. But Australia remains fragmented and dominated by many small players, so we saw this as a great opportunity to become a leader in the local market.
“This new offering is all about creating and fostering an ongoing relationship with our customers – surprising and delighting them with a new product each month. We have reset our BHAG (Big Hairy Audacious Goal) and are now aiming to deliver five million ‘good times’ by 2020. That’s five million customers rating us a nine or 10 out of 10 – we don’t just want customers, we want happy customers and raving fans.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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