Blind teddies feature in charity poster campaign
Teddy bears without eyes and ears feature in a new outdoor campaign for the Royal Institute for Deaf and Blind Children.
The campaign has been created by new independent Sydney agency Common Ventures.
The outdoor campaign will appear in media space donated by Adshel at sites across Sydney, Melbourne and Brisbane.
The Teddy visual is strong but the connection to the RIDBC is so small and hard to see. Seems to miss a trick by making it difficult to work out who the charity is … the charity gets about 5% of the real estate.
Amazing – such a powerful campaign.
Well I love it. Thumbs up Common Ventures.
A great idea, well crafted. Congrats Common V.
drove past this ad yesterday…I think it is a great concept, but I had no idea what it was advertising! the RIDBC and ‘donate now’ needs to be bigger.
Nice concept but poorly executed. I saw this ad at my local bus stop recently, and I also had no idea what it was advertising. Branding here seems like an afterthought. As mentioned in the other comments, the charity only gets a small portion of the screen real estate, and is tucked away at the bottom. The logo needs to be much bigger than qr code and donate now. The overuse of different fonts doesn’t help either, but the bear is a nice touch.