Royal Caribbean asks adventure seekers to come on a cruise in Hulsbosch campaign

Royal Caribbean International has asked adventure seekers to come on a cruise in its latest brand campaign from Hulsbosch.

The ‘Where Adventure Begins’ campaign aims to localise the cruise’s global strategy and features aspects of the cruise which would appeal to a different array of people including snorkelling, games, wave riders and dining facilities.

Hans Hulsbosch, executive creative director at Hulsbosch, said the campaign aims to show the ways adventuring can help people break out of their daily routine.