Royal Caribbean asks adventure seekers to come on a cruise in Hulsbosch campaign

Royal Caribbean International has asked adventure seekers to come on a cruise in its latest brand campaign from Hulsbosch.

The ‘Where Adventure Begins’ campaign aims to localise the cruise’s global strategy and features aspects of the cruise which would appeal to a different array of people including snorkelling, games, wave riders and dining facilities.

Hans Hulsbosch, executive creative director at Hulsbosch, said the campaign aims to show the ways adventuring can help people break out of their daily routine.

“Delivering adventures for everyone whether they are big or small from delicious dining to sky diving in the middle of the ocean and much more, the variety on-board with Royal Caribbean is endless. It’s not your average family holiday with inclusions such as bumper cars, ice rink and poolside cinema, everyone is catered for.”

The campaign is rolling out across TV, out-of-home and in the press.

Kathryn Valk, director of sales and marketing at Royal Caribbean International, added: “Australia is currently the fifth largest source market for cruise passengers in the world and local demand for cruising continues to grow. Our newer and larger award-winning ships are ultimate destinations on their own for travellers wanting a ‘like no other’ adventure escape.”


  • Hans Hulsbosch – Executive Creative Director
    Chris Round – Copywriter
    James Vella – Art Director
    Emma Burn – Strategy Director
    Hannah Sharp – Account Director
    Jesse Saffner – Account Manager
    Vivienne Buls – Creative Services Manager
  • Production: Rabbit
  • Post Production: White Chocolate

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